One of the essential functional features of your website is its page load time. If the website doesn’t perform great, you’ll lose leads, traffic, and Google will push you down the search results. All this means you will end up losing money. If you have noticed page load time problems and asking yourself why is my WordPress site so slow, you must act now.
Finding why your website is loading slowly and applying adequate fixes will save and improve your rankings.
How Do You Notice Whether the Site Is Slow?
If you are losing visitors or the number has been decreased in the recent period, check the page loading time at once. You can do this by entering the URL of your website on Google’s Page Speed Insights and see the analysis. Basically, the optimal website loading time Google considers it to be under 2s. When it comes to eCommerce sites, Google says:
“Two seconds is the threshold for eCommerce website acceptability. At Google, we aim for under a half-second.”
This led to many research studies that showed similar results: One in four visitors will leave your website if it takes more than 4s for it to load. It has been calculated that the average human attention span is now 7s, 3s less than the previous 12s calculated as an average in the years up to 2000.
It means that you have to impress your website visitors quickly and make them stay on your website. Another amazing fact is that a 1 second delay in page load time can lead to 7% conversion loss, 11% fewer page views, and a 16% decrease in customer satisfaction, according to a study by the Aberdeen Group.
Reasons for a Slow WordPress SIte
There are lots of reasons why your website is slow. Page speed is also a tech SEO problem that SEO experts put in the top 5 problems that must be resolved in order to start planning an SEO strategy; first of all, you need to look for the problem in your web hosting, WordPress configuration, the size of the page and the external scripts. However, it is not as simple as it sounds. Each of the reasons must be looked at closely and analyzed deeply. For that purpose, here is a closer look at the most common reasons for a slow WordPress site.
1. The Hosting Is Bad
One of the most important segments in page loading time optimization is having good web hosting. It must be strong and fast because the whole functionality depends on it. That is why you need to consider the options for the best hosting for WordPress and choose the one that most suits your needs. If you decide to go for the cheapest option- the shared hosting, keep in mind that it is the cheapest for a reason: if some of the other websites sharing the same server get a lot of traffic, it can impact the entire server performance. The result will be slowing down the performance of the other websites.
It is recommended to go for a managed hosting when it comes to WordPress because, in this way, you will receive optimized server configurations that will power your WordPress site. You can get automatic backups, updates, and other advanced security configurations for website protection with a managed hosting.
2. Plugin Issues
Sometimes, not updating the current plugins might cause speed problems. And, no, these aren’t problems that are to be neglected. Not updating the plugins can seriously impact the website loading speed. Also, be careful what kind of WordPress plugins you are installing. There are slow ones that, regardless of being the latest updated version, still affect the site negatively in terms of speed. So, when choosing a plugin, pay attention to the reviews, the user experience, and the rated performance.
Another issue with the plugins is having too many installed. Even though having plugins is excellent, too many can add extra load time or even double the load time. But, how would you know if the number of plugins slows your website? Test it out. Try deactivating each plugin one by one, and then test your page speed again. If the site becomes faster, you will know each plugin makes the problem. Having 20-30 WordPress plugins is considered quite common and natural for an average business by WPBeginner; however, others discuss that the optimal number is 5-10 plugins.
Regardless of the number of plugins you decide to have, it is more important to ensure the plugins are of excellent quality, don’t slow down the website, and are constantly updated to the latest version.
3. A Heavy Theme
What does a heavy theme mean? You already know that the theme is a collection of files that define the graphical interface of a site. It defines its functionality and gives it its uniqueness. However, there are heavy themes that make your website not user-friendly. These themes are loaded with feature bloat, meaning they are built with a huge number of options and layouts that ultimately won’t be used by the user and, more importantly, will make the website loading slow.
To fix this problem, you need to rethink your website structure – do you really need all the stuff you have. Then, make a plan of what stays and what goes – try minimizing the features and elements per page so that you can speed up the site.
Another problem that seriously impacts the website page load time is caching. Caching is a great concept that offers the browser to save your website’s data when the user first visits the website. Once they return to the website, all content will immediately load without waiting for the server to fetch the data anew.
This leads us to the problem – not having installed a caching plugin on your website. It is amazing how installing such a plugin can speed up your WordPress site 2-5 times. You can get the plugin from the WordPress plugin directory or server hosting companies like Bluehost, SIteground, etc.
5. Not Optimised Images
Visuals like images are great for providing an excellent user experience. However, they must be the right size and optimized before you put them on the site. Too large and unoptimized images will slow down the page load time to a great extent. Images with sizes of 5000px by 3000px, for example, are too big. On the other hand, most desktop screens are 1920 px wide, while mobile screens are no wider than 700px. Publishing images larger than this is not necessary.
Here are the optimal images sizes for your WordPress site:
- Blog post image size 1200 x 630 pixels
- Header image size 1048 x 250 pixels
- Featured image size – landscape 1200 x 900 pixels
- Featured image size – portrait 900 x 1200 pixels
- WordPress background image size 1920 x 1080 pixels
- Logo image size 200 x 100 pixels
- Thumbnail image size 150 x 150 pixels
6. Ads and Pop-Up
Having too many ads and pop-ups on the site can slow down your website even though they are a great income source. While all of them load in the header, sidebars, body, or at the bottom of the page, your website will be perceived as slow. As it is quite clear that Google does not like slow websites, you must ensure that your site won’t experience organic traffic drop and get buried down the SERP results. To make sure this doesn’t happen, opt for no more than 2 or 3 ads on the page.
Some Final Words
If you are having speed problems and wondering how to fix a slow WordPress site, start from the most obvious problem and eliminate it one by one. Sometimes it might be the lousy server host, and sometimes it might be having too many plugins. Your WordPress slow loading is an issue that can be easily handled, so finding the root of the problem is mandatory. A fast WordPress site is not only the bare minimum of having a quality website but also a great stepping stone to getting more traffic and visitors on it.
How do I fix a slow WordPress site?
To fix a slow WordPress site first you need to find what is causing the slow page load. You can do that by checking all reasons for a slow website page loading time as listed above in the text and eliminate it one by one.
Why is my WordPress Site loading so slow?
There might be several problems why your WordPress site is loading so slow. It might be a slow server host, having too many or outdated plugins, unoptimised images, lack of caching facilities etc. The problem can be of pure tech nature or simply because your site doesn’t keep up with the latest updated versions.
How can I speed up my WordPress site?
You can speed up your WordPress site if you keep it updated and optimized. Some of the best practices are using a content delivery network, not uploading audio/video files directly to WordPress, using a theme that is speed-optimised and using faster plugins.
Are WordPress sites slow?
WordPress sites aren’t slow. However, it must be built properly and optimised for Google and the users.