COMPANY PROFILE
Neveya Cosmetics is a makeup company that stocks some of the world’s bestselling cosmetic brands including Dreamweave & Co, Youngblood Cosmetics, Jessica Nails, The Quick Flick and many more. All of the brands they work with are cruelty-free and many products are made from vegan ingredients. They believe in the power of the brands they sell because they promote health and pure, ethical and technologically advanced values undertaken in the production of the products.
Expectations
The client wanted a new, responsive and revamped website easy to maintain along with graphic solutions and content creation. Also, they wanted a designed digital strategy for social media presence in addition to the overall SEO optimised website and a long-term SEO plan.
The Challenge:
Neveya Cosmetics’ existing website did not reflect the scale and vision of the company. They entrusted us to recreate the website, improve the SEO results, create content about their products and design a long-term SEO plan that included social media presence and an engaging representation of the brands and products.
What We Worked on:
- A completely new look of the website, responsive on all devices
- Advertising stationary material including flyers and a business card
- Graphics for social media (picture templates for Facebook, Instagram and Pinterest)
- Blog with regular updates with tips and tricks about beauty and health
- Social media marketing – activation and running of Facebook, Instagram and Pinterest profile pages
- Activation and regularly updating of Google My Business Profile
- A long-term SEO strategy
Closer Look and Results
The website
The website is easily manageable which enables our client to add, remove and change products, descriptions and other important information.
Graphic Design
Graphic Images were created for social media purposes – templates to use when a product is presented on Facebook and Instagram (specially designed with dimensions that are appropriate for Facebook and Instagram feed and Instagram Stories)
Content Creation
With the aim of optimising all the keywords, SmartClick conducted thorough research in order to create a blog post about the very subject and how it is linked with Neveya Cosmetics products. SmartClick continues to produce fresh and highly strategic content for Neveya Cosmetics.
The blog is actively updated with fresh, new, hot topics from the beauty world and a proper representation of the products is made in high-quality articles also shared across the social media platforms.
Guest Posts are actively written for and accepted on influential blogs from the beauty and cosmetics industry, providing the client with an increase in the organic traffic, clicks on the website and an overall raise of the brand awareness.
SEO
We adopted a unique and skilful SEO copywriting service which has not only improved the social sharing of the content but aided the overall SEO campaign.
Key Highlight
The client started out with only 5 keywords in the Top 10, but over time, we have helped them rank 11 keywords in the Top 10.
Traffic Acquisition Update May 2019 (for 6 months work period)
Social Media Marketing
After extensive research, the time frame for posting was pre-determined which enabled and is still enabling the posts to reach as many people as possible and engage them into the story.
Facebook Strategy:
Instagram Strategy:
Google My Business
A Few Words from the Client
I have been really happy with the work that SmartClick has done for my business. They have been very thorough and consistently sent me emails and updates on how my SEO and Social Media projects were going – plus they built me a fantastic website!
Their expertise and advice has been really helpful and has enabled me to grow in the domains that I was unsure of doing myself.
I would recommend their services to anyone wanting to grow their business!
DISCUSS YOUR PROJECT WITH US
Don’t hesitate to ask as many questions as you want, as getting a successful outcome hugely depends on being in the clear with your preferences and expectations.