To optimise a website for Google, do the first step – build an SEO strategy. This strategy consists of two parts – on-page and off-page SEO. You can do both at the same time or on-page first then off-page. However, working only on off-page SEO is something you shouldn’t do for a simple reason –…
If you are involved in digital marketing and SEO work, you are undoubtedly aware that Google often updates their algorithms so that the users get the most relevant content on search page results. Following these updates will put you ahead of your competitors in the pursuit to outrank them and show your website as a…
As we are getting to the end of 2019, we are doing some reflection about the past 365 days and the challenges that were brought to the table. It was a fantastic year; working, learning, growing and discovering new heights in the world of business, entrepreneurship and marketing that made us wiser, better and eager…
Holidays are upon us, and people are ready to do some shopping. Even though the big malls are full of Christmas spirit and Christmas songs, many people decide to stay at home and do some online shopping in order to avoid the large crowds and long queues. That is when your e-commerce shop should stand…
You are probably aware of the fact that if your brand doesn’t exist online, you can hardly make any significant profit. Being invisible on the net means sure death for the business, especially if your mission is to spread brand awareness and prove your quality services to as many people as possible. Today, reaching out…
All digital marketing agencies have one goal: make their client get found online. For this to happen, the client must appear at the top of the search engine results page (SERP). However, Google keeps changing the rules, continually making it a bit hard to keep up with new rules. What worked two or three years…
Photos capture a moment of time; videos tell the story of that time. The power of the video’s message is widely recognised as one of the most influential ones in the field of eCommerce. Videos sell – faster, more efficiently and create a trustworthy relationship with the customers. That is why videos have become a…
Lots of online business owners face tough challenges when the success of their business is put to the test. They are not able to make huge profits because, simply, their website is nowhere to be found on the Google search page results. The root of this problem lies in the neglect of the importance of…
Does it feel like Google has been hating on you lately? Do you see problems with your website in the shape of spam links to your site with unrelated keywords, viruses and malicious codes, and fake social profiles of your company? If the answer is YES, we have some bad news for you: You’ve been…
As a brand manager, you need to establish the brand’s visibility, presence, and popularity on the Internet if you want it to be among the several top names that come on people’s minds when talking about your branch of industry. Let’s read the previous sentence once again. Notice how “come on people’s minds” is mentioned…
