analysis of seo and ppc strategy

SEO or PPC: What Does Your Business Need?

The constant battle of digital marketing: SEO or PPC? PPC experts say: PPC gives immediate results, targeted brand visibility, and stability. Forget SEO. On the other hand, SEO experts say: SEO gives long term brand exposure and awareness, credibility and trust, a constant flow of organic traffic, the most cost-effective option, validity, durability, and strategic…

SEO audit, ipad, checked

Your Website Has Just Been Audited – Now What?

We’ve already talked about how important the audit is for the website, especially for the eCommerce sites that depend on their rankings for the relevant search terms. It diagnoses the problems of both technical and content nature and provides explanations and suggestions for resolving issues and improving performance. However, what happens after the audit is…