Have you experienced a sudden traffic and rankings drop in your website lately? Unfortunately, such changes happen often because Google performs algorithm updates regularly that affect websites globally. If such a Google update happens, you need to keep up and follow the announcements to adjust the changes to your website and improve the content. However,…
This year, so far, 4 Google Algorithm Updates occurred – two in January, one in May and one in June. The one in May, the Google Broad Update had the most significant effect of all, with many websites suffering through the losses of their rankings. A lot of websites saw a bewildering fall through the…
WordPress is the best platform for building websites. We stand by this statement. Not only is it highly flexible and adaptable but also it helps your website’s SEO extensively. WordPress sites rank high and the vast range of plugins extend their functionality. Let’s take a closer look at the relationship between WordPress and SEO and…
The constant battle of digital marketing: SEO or PPC? PPC experts say: PPC gives immediate results, targeted brand visibility, and stability. Forget SEO. On the other hand, SEO experts say: SEO gives long term brand exposure and awareness, credibility and trust, a constant flow of organic traffic, the most cost-effective option, validity, durability, and strategic…
We’ve already talked about how important the audit is for the website, especially for the eCommerce sites that depend on their rankings for the relevant search terms. It diagnoses the problems of both technical and content nature and provides explanations and suggestions for resolving issues and improving performance. However, what happens after the audit is…
What does it take to have a successful website? And by success, we mean to rank high and convert well? The answer lies at the very beginning – in the process of setting it up. It is all about how powerful it is. And to check how powerful it is, it needs to be examined…
To optimise a website for Google, do the first step – build an SEO strategy. This strategy consists of two parts – on-page and off-page SEO. You can do both at the same time or on-page first then off-page. However, working only on off-page SEO is something you shouldn’t do for a simple reason –…
If you are involved in digital marketing and SEO work, you are undoubtedly aware that Google often updates their algorithms so that the users get the most relevant content on search page results. Following these updates will put you ahead of your competitors in the pursuit to outrank them and show your website as a…
As we are getting to the end of 2019, we are doing some reflection about the past 365 days and the challenges that were brought to the table. It was a fantastic year; working, learning, growing and discovering new heights in the world of business, entrepreneurship and marketing that made us wiser, better and eager…
Holidays are upon us, and people are ready to do some shopping. Even though the big malls are full of Christmas spirit and Christmas songs, many people decide to stay at home and do some online shopping in order to avoid the large crowds and long queues. That is when your e-commerce shop should stand…
