Case Study

The Most Challenging Email Template – WiseAlpha

60
fully optimized email templates
Dynamic
email templates
60
fully optimized email templates
Dynamic
email templates

Case Study

The Most Challenging Email Template – WiseAlpha

About 60 email templates were created for WiseAlpha and all of them were made compatible with email clients and included variables. This was all done following the designs of the client.

Once done, the email templates were easy to use and easy to change according to the needs of the client. The client was satisfied with the results of the project and all 60 email templates.

Responsibilities

The main activities that were to bring success to the project

Create an optimized and responsive email

Include variables in the email templates

Test all emails in Litmus

-1

The Project

The project consisted of creating 60 fully compatible email templates for various types of news. It was quite challenging but at the same time very motivational to create various types of email templates that needed to be responsive across all email clients.

-2

Client info

WiseAlpha is the company that built the first digital marketplace in the world for all types of investors to be able to access institutional corporate brands. They fight to prevent investors from being shut-out from accessing corporate bonds by the financial elite.

-3

The challenge

The biggest challenge was to make the emails compatible with all email clients, especially Outlook. Some of the sections in the mails were quite complicated to be implemented in this email client because the majority of the CSS code couldn’t be used.

Another challenge was to implement the mails into Sendgrid where the content was replaced with variables to enable the customization of the content.

-4

Client Needs

WiseAlpha wanted email templates compatible across all email clients. They needed different types of templates that can be used for presenting different types of news to their users. There was also the need for variables in the templates, as the client wanted to customise their mails according to their needs for engaging different types of users.