Case Study

Email Templates for One of the World’s Best Universities – Stanford University

Mailchimp
Variables
Responsive
Emails
Mailchimp
Variables
Responsive
Emails

Case Study

Email Templates for One of the World’s Best Universities – Stanford University

All templates were created according to the standards of mailchimp and all of them were made compatible with all email clients by using the provided design. The mails were created based on mail variables in order to make them easily customizable for the client’s future needs.

Responsibilities

The main activities that were to bring success to the project

Create an optimized responsive email supported on all email clients

Perform tests in Litmus

Test across over 50 devices

HTML/CSS support for the emails

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The Project

The project itself was very honorable, since creating the email templates for a University of this rank is simply a moment to take pride in. We managed to create professional email templates and do a MailChimp implementation as well as make them compatible across all email clients.

-2

Client info

Stanford University has been a place for learning, discovery, innovation, expression and disclosure since 1891 when it was first opened in Stanford, California. One of the world’s most famous universities and even more famous alumni, Stanfrod is a true pillar of society that attracts the majority of the talent.

For SmartClick it was a great honour to take part in the creation of the email campaign for Stanford.

-3

The Challenge

Sometimes, there are no difficult challenges to overcome within a project, as the work is quite straightforward and simple. Even though the creation of any email template seeks careful execution of each task, no other obstacle was noticed. This was one of these projects where the creation process was carried out smoothly.

-4

Client Needs

The client wanted email templates which can be implemented in Mailchimp. The templates needed to be created with variables and also be customizable so that the client could change them if necessary. The mails needed to be compatible across all email clients and convey the professional voice of the institution.The designs for the mails were provided by the client.