Case Study

The Exemplary SaaS Website Performance – JTF Marketing

400%
more clicks on “marketo courses”
133%
first page rankings for most relevant keywords
400%
more clicks on “marketo courses”
133%
first page rankings for most relevant keywords

Case Study

The Exemplary SaaS Website Performance – JTF Marketing

The current website is functional, fast, optimised and caters to the needs of the client’s ideal audience. It is compatible with WPML making it multilingual and easily scalable. The client can easily change or add new content on the website without wasting additional time and energy.

As a result, the JTF Marketing website gets more traffic and qualified leads, and the number of conversions is significantly increased. More precisely, there was a total increase of 18% in impressions of the whole website, a total increase of 133% in impressions of the homepage while the page sessions increased for 11.97% and the bounce rate decreased for 5%.

The fact that the collaboration with JTF Marketing continued after building the website speaks volumes about their satisfaction of the project’s output.

Responsibilities

The main activities that were to bring success to the project

Build an SEO Optimised responsive WordPress website

Use of the ACF Pro plugin and create customizable sections

Create pixel-perfect code following the provided designs

Deploy, optimisation and maintenance of the website

The Client’s Collaboration Highlights

Fantastic support to our online growth!

James T. Fletcher
CEO of JTF Marketing
"

SmartClick’s team is one of the best I’ve had the opportunity to work with in a long time.

Their team of developers are solution builders, meticulous and have a strong attention to details. In the world of online, pixel-perfect is all too important. Working in collaboration with their team, we’ve seen amazing support for the growth of JTF Marketing’s online presence, and importantly, the services.

I look forward to a continued collaboration!

James T. Fletcher
CEO of JTF Marketing
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The Project

Working on JTF Marketing meant achieving the three main goals: fast and SEO-optimised WordPress website, making it a multilingual and easily scalable and increasing the traffic and the number of qualified leads. Basically the project screamed: “We want everything updated, upgraded and revamped!” And, to our and our client’s greatest pleasure – SmartClick delivered.

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Client Info

JTF is a European award-winning consultant for marketing automation and Marketo Partner based in England and Spain. They are driving revenue growth through predictive marketing performance.

– 3

The Challenge

The whole project in general was challenging as it continued with ongoing activities after the completion of the website. Namely, the challenges were not related to the way the tasks were carried out, but in the process of development, change and improvement of the website. Fortunately, the easy communication flow between us made the challenges feel more like searching for creative solutions rather than getting rid of problems.

– 4

Client Needs

JTF Marketing wanted a custom SEO optimised and responsive WordPress website according to their already chosen design. Reusable modules were necessary for optimum functionality and further development; and since the company is based in England and Spain, the option of the website being multilingual was added to the list of requests.

In addition, the client wanted website maintenance which includes performing backups, security checkups, and plugin updates. The ongoing process also includes work on landing pages and emails in Marketo. Furthermore, SEO work was also requested. They wanted an overall improvement of their organic traffic and number of leads.