Case Study
Custom WordPress Website for Selling the Best Diamonds – Facets of Fire
The current website is fast, optimized and delivers an excellent use experience. It precisely shows why this brand makes a difference in the industry of cutting diamonds and its informative look provides info to the interested parties where they can find their products. The pixel-perfect website visually enhances the value of the brand and intrigues the visitor to find out more about the products they sell.
The current website is fast, optimized and delivers an excellent use experience. It precisely shows why this brand makes a difference in the industry of cutting diamonds and its informative look provides info to the interested parties where they can find their products. The pixel-perfect website visually enhances the value of the brand and intrigues the visitor to find out more about the products they sell.
Responsibilities
The main activities that were to bring success to the project
Build a custom WordPress website
Build an SEO-optimised responsive WordPress website
Use of the ACF Pro plugin and create customizable sections
Create pixel-perfect code following the provided designs
The Project
Working on Facets of Fire meant achieving the three main goals: fast and SEO-optimised WordPress website, a visually enhanced slider of a before-and-after cut diamond, and the cre
Client info
Facets of Fire is a company that uses advanced cutting techniques to craft special diamonds. They are recognized by the Gemological institute of America and the American Gem Society and are protected by six national and international patents. They sell their diamonds to retailers across the USA.
The challenge
Sometimes, there are no hard challenges to overcome within a project, as the work is quite straightforward and simple. Even though the dynamics in the creation of the website still seeks careful execution of the plan, no significant obstacles can be noticed. This was one of these projects, where the creation of the website finished smoothly.
Client Needs
The client wanted a custom made WordPress site that will be pixel perfect and responsive to all devices. They wanted to clearly present the difference between a traditional diamond and a diamond crafted by the Facets of Fire technology. That is why we created the slider in the hero section that is attention-grabbing from the second the visitor lands on the site.
Services
What we provided to achieve the product
Technologies & plugins used to build the website:
WordPress, Sass, Bootstrap 4, HTML, JavaScript, ACF PRO, Gulp, Yoast