Case Study

Decreasing Paid Ads Budget with SEO Optimization – Dental Health Essentials

From 7 to 275
keywords in top 3
From 38 to 354
keywords in top 10
From 7 to 275
keywords in top 3
From 38 to 354
keywords in top 10

Case Study

Decreasing Paid Ads Budget with SEO Optimization – Dental Health Essentials

Dental Health Essentials needed serious SEO work and strategy to become visible online. They were nowhere to be found on the first 10 pages on Google. So, oOur first step was conducting the tech SEO audit. With the insights we gained from the audit we optimised the site for the search engines. Then, we designed an off-page SEO strategy. The first results came after the third month of collaboration. During the sixth month, we saw a huge increase in the number of organic leads.

The most important goal was reached – they decreased their investment in paid ads by 50%, and the long-term SEO plan intended to take effect nationally is bringing them new leads even today.

Responsibilities

The main activities that were to bring success to the project

Conducting a Technical SEO Audit

Search Engine Optimisation

Designing an Off Page SEO Strategy

Building a Network of Backlinks

– 1

The Project

The project was pretty straightforward – we needed to perform a technical SEO audit – which is one of our main SEO activities on which we base our future work and strategy. We dug deep into the reasons why our client is no longer number 1 and revealed the technical problems with the site. Handing them the document with all the fixes, recommendations and suggestions for their team to implement marked the successful completion of the project.

– 2

Client Info

Dental Health Essentials is an eCommerce site selling dental products for oral hygiene and dental problems on the territory of the USA.

– 3

The Challenge

Their website was not ranking in the first 10 pages of Google for any keyword that they wanted to rank for. But after implementing our SEO Strategy we overcame that issue.

– 4

Client Needs

The client wanted to increase their organic traffic as at the moment of collaboration the number was pretty low. They also wanted to increase the number of qualified leads so they can decrease the amount of money they spend on paid ads

Services

What we provided to achieve the product