Case Study

A Global Talent Network Platform Optimized to Be a Leader – Adeva

15+ keywords
ranked on 1st page for 3-4 months work
15+ keywords
ranked on 2nd-3rd page that weren’t in the 100 top results
15+ keywords
ranked on 1st page for 3-4 months work
15+ keywords
ranked on 2nd-3rd page that weren’t in the 100 top results

Case Study

A Global Talent Network Platform Optimized to Be a Leader – Adeva

For Adeva, SmartClik is achieving amazing results. Currently, in the middle of a planned-1-year strategy, we are bringing the target pages from positions 60+ to the second and first page of results on Google. The most relevant keywords perform excellently so far, while the domain authority of the website has increased.

The content on the target pages is being optimised continually, while new content is being produced on a regular basis. All of this was possible to achieve thanks to the findings of the audits and the implementation of the fixes and recommendations.

Responsibilities

The main activities that were to bring success to the project

Perform the Smart Auditor (Technical, Content, and Competitors Audit) to find out performance and visibility obstacles

Lay out an action plan with a timeframe to fix or manage fixing the issues

Plan a long-term SEO strategy with a time frame of one year

On-page content optimization

Write blog posts with targeted keywords

Plan off-page strategy and build a network of backlinks

The Client’s Collaboration Highlights

Best performing collaboration supporting our rapid growth!

Tosho Trajanov
CTO of Adeva
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Our collaboration with SmartClick is one of the best performing. They’ve been working with us not as a vendor, but as partners.

We’ve seen the first results only a few weeks after we started implementing the strategy they put together with us. I can clearly say they’ve been one of our key partners in supporting our rapid growth.

Tosho Trajanov
CTO of Adeva
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The Project

The project is defined as a partnership between SmartClick and Adeva where each of us has the equal opportunity to grow as a company. The collaboration started in March 2021 and is bringing benefits to both parties. While SmartClick makes sure Adeva gets its highest rankings for the target service pages of their website and keeps their position on the first page, Adeva’s reputation is helping SmartClick achieve its vision – to become the best reliable Web and SEO Agency on a global scale.

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Client info

Adeva is an award-winning global talent network that connects organizations with distributed tech talent across the world. Using a community-driven approach, they engage some of the brightest talents in the industry, enabling organizations to scale engineering teams fast. Operating internationally, they are among the leaders in the software development/staffing industry.

Adeva is on a mission to enable work without boundaries for 1 million people across the globe by 2030.

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The Challenge

Adeva is itself a huge challenge – it is a direct competitor to Toptal, one of the world’s leading web development networks and platforms for hiring freelance web developers. Moreover, we are targeting several different pages that need to rank high (ten, to be more exact) and we are doing the strategy for all of these ten pages simultaneously, in the predetermined quartals.

In addition, they have already been producing excellent content, so it is our job to make sure that content is SEO-optimized and plan new content which will be equally good and even better than the existing one. For that purpose, trends in content publishing are followed very closely and new content is planned to surpass the best performing articles on the net, and at the same time to attract new leads to the site.

Another challenge is that the site is going through its revamping phase – it’s been currently upgraded and when it will be launched it will be recrawled again by Google bots which might lead to new drops or gains in organic traffic.

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Client Needs

Adeva approached us with very specific goals: to increase the overall organic traffic of the site, and to make sure they rank on the first page of Google search results for the relevant keywords. The importance of organic traffic for them is vital for their brand awareness, which is already high. Therefore, more organic traffic will mean solidifying their high positions and acquiring more leads that will eventually convert.

Services

What we provided to achieve the product